It is a very well apprehended fact that for a company’s
marketing campaign packaging plays a role of key ingredient. Packaging can make
it or break it. A perfectly designed shipping bag for example can be helpful in
raising brand awareness and can build trust of the customer in your brand. When
it comes to retail packaging, as a business owner you should be well aware of
its importance. Therefore make a wise and clever choice for picking a retail
package for your product.
Along with having the best designed retail package for your
product, you shall also customize the packaging with respect to your product
kind and the business marketing approach. Let’s have a look on the types of
retail packaging.
The first type of packaging in my list is custom packaging.
Custom packaging allows convenient packaging of your product no matter what
shape your product carries. It is basically ideal for the products which are
irregular shaped. So they help a great deal in carrying the product from the shop
to the customer’s destination. Counter Display Boxes, cardboard gift boxes, corrugated
retail pack cartons all comes under the category of custom packaging.
Another type that may suit your product is structural
packaging. This is a good choice if you have any concerns regarding protection
of your product. For extra protection structural packaging is preferred. For
example a company which deals in gadgets will have to ensure protective
packaging for the purpose of retail and distribution. This is achieved with the
help of a box which would keep the product safe especially during
transpiration. Folding cartons, insert cards, set up boxes are some of the
popular examples of structural packaging.
Complex packaging is another type which is very crucial
choice for the customer as well as for the professional packaging services
providers. Complex packaging and flexible packaging are overlapping in a way
that they both are meant for the products which are of irregular shape. However
complex packaging offers great deal as you can in one cardboard box add
different sections to adjust many goods at a time. This can ensure the safety
of the product as well as keep it away from the damage of breakage. For example
beer bottles packaging in which the carton is specially designed to make it
suitable for glass bottles to adjust in one place without occupying more space
and without being exposed to any sort of damage.
These are just a brief overlook to the types being offered
by packaging companies. Apart from these, the companies provide you with
various choices at your disposal to make your product look beautiful with the
protective shield. The plastic in my opinion is not a right choice for any sort
of packaging as it can work against the environment and is expensive as well. Corrugated,
cardboard and card stock boxes are the right choices to make as they are
recyclable. Choosing a right type of material is also a worthy decision as it
can save the hard earned cash. So make an investment with an alert mind.